The plan was an unsubtle attempt to thread the military industry leaders into the marvel comic book universeand in a positive lightintroducing a northrop grumman armed team working with. However, fans were still unhappy with marvel s joint comic efforts with northrop. Marvel is joining forces with northrop grumman, a global aerospace and defense technology company, for a promotional comic book featuring the avengers. Marvel has issued an official statement about their shortlived partnership with northrop grumman, the worlds fifthlargest defense contractor and skip to content toggle navigation. The marvel comic company dropped a partnership with the defense industry giant northrop grumman and canceled a launch event scheduled for new york comic con on saturday, after plans for a special series featuring branded superheroes alongside the legendary avengers characters met with fierce opposition. If you missed the big story out of new york comic con, marvel comics was planning on announcing a promotion with northrop grumman.
Hood told see you getting reactions from fans of marvel comics. Marvel says northrop grumman partnership was about stem. Nothrop grumman elite nexus using mobile suits designed by the arms company. When red ronin emerges from the hudson, the avengers assemble to stop his destructive. What just happened with northrop and marvel comics. Marvel struck, then quickly cancelled, a partnership with.
Yesterday, marvel announced a partnership with defense contractor northrop grumman to produce a custom comic book series. As reported by polygon, marvel was preparing to launch a multipart comic teaming the avengers with a new team of heroes known as n. Things grew a little less light, however, when marvel entertainment announced the partnership with northrop grumman via twitter on friday. A digital comic appeared on marvel s website, promoting the partnership, with images suggesting that northrop grumman was the reality to the fantasy of marvel s tony stark and the avengers. Marvel comics has ended its partnership with defense contractor northrop grumman. Marvel went fullon militaryindustrialentertainment complex with their latest partnership, joining forces with arms manufacturer northrop grumman to create an allages superhero comic. Analysis on friday morning, marvel entertainment, the giant known for characters like spiderman, the avengers and the xmen, announced it would be. Earlier this month at new york comic con, marvel came under hot water when the publisher announced a partnership with northrop grumman, the fifthlargest military defense. Marvels cancels northrop grumman promotion in wake of. Marvel cancels comic crossover with defense giant northrop grumman updated marvel has ended its comics partnership with defense contractor northrop grumman, having previously cancelled saturdays new york comic con announcement event, after facing criticism for. Marvel has ended its comics partnership with defense contractor northrop grumman, having previously cancelled saturdays new york comic con announcement event, after facing criticism for seemingly. Marvel has issued an official statement about their shortlived partnership with northrop grumman, the worlds fifthlargest defense contractor and manufacturer of weapons such as icbm missiles.
Marvel cancels comic crossover with defense giant northrop. The new team was named after the company the northrop grumman elite nexus and the comic featured recruitment ads and promotional. Marvels canceled northrop grumman promo comic just leaked. Though the publisher has not yet issued a statement regarding the dissolution of the companies arrangement to develop a comic book series designed to promote stem science, technology, engineering and math education, marvel has confirmed to polygon that the partnership will not continue. Marvel comics, the entertainment empire behind the xmen, the avengers and the incredible hulk, has cancelled a planned advertising partnership with defence contractor northrop grumman following a.
The announcement quickly led to backlash online from both fans and talent who found the partnership to be insensitive, especially in light of the las vegas shootings, which itself led to marvel and netflix canceling their new york comic con punisher panel. Marvel comics once again finds itself battling online outrage over something benign. Marvel cancels ad partnership with defence contractor. Fans outraged over marvel comics team up with arms. The comic probably came due to a deal between disney and northrop grumman. A retrostyle comic book cover temporarily posted on marvels website featured a team of northrop grumman elite nexus super heroes fighting alongside marvels popular avengers superheroes. Marvel and northrop grumman continue to be committed to elevating, and introducing, stem to a broad audience. When comic book giant marvel teased a possible tiein comic with american global aerospace and defense technology company northrop grumman, fans didnt waste any time voicing their displeasure with the idea. The comic is marked as all ages and written by fabian nicieza with art by sean chen. The collaboration would have included a tiein comic in which the avengers team up with northrops own superhero mascots, n. And this morning, as if convinced this endeavor wont go down every bit as badly, marvel has announced a promotional team up with defense contractor northrop grumman for new york city comic con. The comics giant had already canceled its new york comic con event. Marvelnorthrop grumman partnership controversy know. Marvel made an allages comic centered on a new sponsorhip partner defense contractor, northrop grumman.
The comics company did not confirm why the event was pulled, but a comic book created in collaboration with northrup grumman, which the. Marvels new partnership with northrop grumman angers fans. Marvels decision to partner with northrop grumman is. The activation with northrop grumman at new york comic con was meant to focus on aerospace technology and exploration in a positive way. The washington post published a quotation from a northrop grumman spokesman, this was part of our broader effort to reach new audiences and bring attention to the value of science and technology we are disappointed that marvel chose not to proceed with the partnership. According to variety, marvel had plans to work with defense contractor northrop grumman on an undisclosed project that was set to be announced at new york comic con on saturday.
Northrop grumman and marvel entertainment were going to announce a new partnership. Marvel has marketed everything from candy to hair removal creams in the past, but the point still stands that northrop grumman is a defense contractor and this comic makes no real effort to. Marvel comics cancels northrop grumman promo due to faux. Marvelnorthrop grumman partnership stirs up controversy. The tiein between marvel and northrop grumman was meant to focus on aerospace technology and exploration in a positive way, based on a comic starring some of marvel s superheroes called n. The first edition was released online ahead of the announcement. This time, bleeding cool discovered that marvel would be unveliling a team up with defense contractor northrop. My hypothesis is that disney still has a deal, but ng dropped the promotional comic part of the deal due to bad press. Why marvel comics cancelled its controversial crossover with. Marvel fans are outraged and disappointed by news that the comics publisher is publishing a limitededition comic book as part of a partnership with northrop grumman, one of the largest military. The announcementthenabruptcancellation of marvel s northrop grumman deal is very much in keeping with the publishers imageconscious approach to the 2017 edition of new york comic.
Marvel ends partnership with defense contractor northrop grumman. Marvel partnership with northrop grumman seemingly. The announcement led to an outcry and marvel cancelled plans and presumably the deal as a whole since northrop grumman also removed references to the deal and event. Northrop grumman elite nexus meet the avengers in a story called start your n.
Marvel and northrop grumman seeking codebreakers for. The tiein was to include an avengers comic featuring heroes using northrop grumman technology and, according to marvel, was intended to promote aerospace technology and stem education. Marvel has confirmed to polygon that the partnership between the comics publisher and northrop grumman has ended. Check out marvels canceled northrop grumman tiein comic. Marvel s web site depicted a digital comic that positioned northrop grumman as the reallife counterpart to tony stark and the avengers. The marvel comic company dropped a partnership with the defense industry giant northrop grumman and canceled a launch event scheduled for new york comic con on saturday, after plans for a special. Marvel cancels controversial northrop grumman presentation. A peak into the controversial cancelled marvel northrop. Marvel cancels controversial northrop grumman presentation at. Marvel drops planned joint venture with northrop grumman. Marvel cancels comic book deal with northrop grumman after.
Marvels collaboration with northropgrumman has been. Marvel cancels promotion with northrop grumman the mary sue. In a public statement, marvel explained that the planned comic book that would have seen the avengers team up with a group of northrop grumman employees, was meant to focus on aerospace technology. After marvel announced the partnership and that it would host a panel with northrop grumman at new york comic con 2017 to talk about a series of planned crossover comics between marvels avengers and characters from northr0p grumman called n. Marvel drops northrop grumman tiein after comic con fan rebellion.
Just hours after announcing it on friday, marvel comics has canceled a planned project with defense manufacturer northrop grumman. S, marvel fans voiced their anger online at the partnership, leading the comic con event and the partnership to be cancelled. While the comic with the largest defense contractors in the world was eventually nixed, theres still plenty of information regarding what the partnership would have looked like. Joe quesada comments on marvelnorthrop grumman deal.
Marvel cancels comic book deal with northrop grumman after twitter backlash by the washington post marvel comics, the entertainment empire behind the xmen, the avengers and the incredible hulk, has canceled a planned advertising partnership with defense contractor northrop grumman following a wave of negative attention on twitter. Heres marvels canceled promo comic for defense contractor. The two companies have teamed up for an avengers comic that also features freshlymade superteam n. The activation with northrop grumman at new york comic con was meant to focus on aerospace technology and exploration in a. Marvel allies with arms manufacturer northropgrumman. Marvel comics, a division of enterainment goliath disney, blinked. Somewhere in a landfill theres a predator drone painted like the incredible hulk. The event was going to unveil a new comic, commissioned by marvels marketing arm, which would feature a team of northrop grummanthemed heroes. Marvel and northrop grumman continue to be committed to elevating. Look up northrop grumman, check out some of the controversies theyve been involved in over the past few decades, find out exactly what kind of company they are and then try and fucking tell me this doesnt go against everything marvel is supposed to stand for, especially when they announce this deal the same fucking week as the worst mass. Under their custom edition printing arm, the company will see n. Marvel teams with northrop grumman for custom propaganda.
Marvel entertainment dropped a planned joint venture with northrop grumman corp. Strk, fictional, later also known as stark international, stark innovations, stark enterprises and stark resilient, is a fictional company appearing in american comic books published by marvel comics. Earlier today, marvel tweeted out a promotion this saturday at new york comic con involving weapons manufacturer northrop grumman. A new series of comics emphasizing stem subjects with northrop grumman courtesy of marvel via twitter nonetheless, the backlash proved effective, as marvel. Marvel drops northrop grumman partnership after backlash. The company is depicted as being owned and run by businessman tony stark, who is also known as iron man. A retrostyle comic book cover temporarily posted on marvels website featured a team of northrop grumman elite nexus super heroes. Marvel cancels controversial northrop grumman partnership. Quesada comments on abandoned marvelnorthrop grumman deal. The marvel comic company dropped a partnership with the defense industry giant northrop grumman and canceled a launch event scheduled. Marvel drops northrop grumman tiein after comic con fan. Earlier, marvel published a custom edition comic in partnership with northrop grumman.